Sunday, December 10, 2006

The Myth of the Silver Surfers.

According to icwales the silver surfers just don't exist....

Research undertaken by ICM for the British Internet Broadcasting Company (who?),

"48% of 55 to 64 year olds have never downloaded anything; nor do they intend to"
"only 16% of 55 to 64 year olds would download a MP3 to an MP3 player"

Lets think about that
  • Lets think about the 55 to 64 year olds that we know.
  • How many 55 to 64 year olds do you know that own a MP3 player?
  • What might 55 to 64 year olds need to download?
and icwales tell us that silver surfers don't exist.

It's a good job I don't believe everything I read in the papers.

If Silver Surfers are a myth what about Digital Natives. Do they exist?

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