Research undertaken by ICM for the British Internet Broadcasting Company (who?),
"48% of 55 to 64 year olds have never downloaded anything; nor do they intend to"
"only 16% of 55 to 64 year olds would download a MP3 to an MP3 player"
Lets think about that
- Lets think about the 55 to 64 year olds that we know.
- How many 55 to 64 year olds do you know that own a MP3 player?
- What might 55 to 64 year olds need to download?
It's a good job I don't believe everything I read in the papers.
If Silver Surfers are a myth what about Digital Natives. Do they exist?