Facebook Pages

I've been exploring Facebook and have come across an interesting development.
The search bar has acquired a new box, (which appears for some searches but not all).

Let me demonstrate; a search for Cardiff produces the following results :-

a box for people,
a box for groups,
a box for events,
a box for applications

and a new box for pages!

Explore the pages and you will find an interesting link to the Cardiff University Facebook page.
This page invites visitors to add Cardiff Uni to their organisations, and offers quick links to all of the major pages at the University Web site, including the research pages.

A quick scan of the help files explains that Facebook Pages are special.
(Curious readers should explore the help files at Facebook, where a mass of information about the new Facebook features may be found)

A musical artist, business, or brand can create Facebook Pages to share information, interact with their fans, and create a highly engaging presence plugged into Facebook’s social graph. These Pages are distinct presences, separate from users’ profiles, and optimized for these entities’ needs to communicate, distribute information/content, engage their fans, and capture new audiences virally through their fans’ recommendations to their friends. Facebook Pages are designed to be a media rich, valuable presence solution for any artist, business, or brand that can be integrated seamlessly into the user experience with socially-relevant applications.

Right now at the time of writing Cardiff University has eight fans!

I think that Cardiff University is the first Welsh University to utilise the world of Facebook pages, kudos to the Cardiff Marketing or Web Development team for being quick off the mark.

Disclaimer,
As an ex student of Cardiff University, I'm going to become its ninth fan, (in the interests of research).