Saturday, April 26, 2008


This is such an important little article.

"why aren’t Google, Microsoft, and other
mainstream media sites putting a giant “CLICK ME, I CAN SAVE YOU TIME
AND MAKE YOUR LIFE EASIER!” button on all of their pages, versus the
ubiquitous yet sorely unknown RSS icon?"


  1. The reason that news companies don't over-advertise RSS is simple. News companies are not in the business of delivering news. With a few notable exceptions (BBC, NPR) television, radio and web news services are in the business of delivering an audience to advertisers.

    When you susbscribe to an RSS feed, you don't visit the web site and look at the Google Ads. RSS also makes it harder to track visitors to the site.

  2. Mmmmmm

    That makes sense.

    I have to confess that when my attention is drawn to one of my feeds I invariably open the full web page concerned. I love to see the content in it's original form.

    I also have to confess that i really don't think I see the Google Ads. I certainly don't click on them.