More On Coffee

I've had an email from Joffrey's thanking me for participating in their blogging for free coffee promotion.

They tell me that my coffee is on the way. I hope so because this BBC report suggests that drinking coffee might have benefits for me.

It seems that

"Coffee may cut the risk of dementia by blocking the damage cholesterol can inflict on the body"

You can read an abstract of the original paper here

Not that I need an excuse to drink coffee.

On Coffee

Joffrey's Coffee and Tea Company in Florida has an interesting marketing campaign running.

In their "java beta test" campaign in exchange for your meat space address, email address and blog address Joffreys are offering ten thousand bloggers a free sample of their flavoured "Jamaican Me Crazy" coffee and a link from their special Java Beta Test link page.

I love coffee, couldn't help myself and signed up.

So far the promised linkage has brought "On a Hill" three visitors.

Not many, but not surprising as I'm just one of the thousand or so bloggers already listed and writing about flavoured coffee.

It's clever.

Before this campaign started I'd never heard of Joffreys.
I have now; and so have you!

When and if my free cup of coffee arrives I'll let you know what it's like.


There's no such thing as a free cup of coffee.

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